GetSetGo!

A unified, bespoke, convenient & secure air travel experience that empowers flyers with contextual access to information, products & services. 

GetSetGo is an integrated ecosystem offering from GoAir airlines, that provides the flyer with the ability to pre-book all travel-related services & merchants from anywhere, anytime. The entire spectrum includes:

  • Pre-Airport

  • Airport transfers

  • Departure airport

  • In-flight

  • Arrival airport

  • Destination


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What did we do?

Primary and Secondary research
Flyer interviews
Expert interviews
Aviation trends
Brainstorming & synthesis
Ethnographic research into flying behaviors of people in India

Future vision
Future of flying experience
Future journey mapping
Key moments illustration

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Insights

'Flyers are looking for seamless experiences'
'Memorable experiences build brand loyalty'
'Brand loyalty drives positive business outcomes'


Objective

Design a memorable flyer experience for GoAir that achieves a higher business impact.

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Guiding principles

Empowering
Using a unified channel to facilitate all transactions for a flyer.

Trusting
Design an integrated framework of services that is unintrusive, non-transactional, and trustworthy.

Memorable
Build an airline experience that is not just about flying alone.


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The expansive star is a pattern that has grown from the boundary of the Vistara symbol. Its far-reaching shapes reflect the diverse, expansive journeys across India and the world.

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Outcome and impact
Team

©Kinshuk Bose, 2020

C/O Kinshuk Bose
Salt Lake, Kolkata, India

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