Vistara Airlines

Vistara airlines is one of India’s fastest-growing full-service carriers. In a short span of a few years, the airline boasts a fleet size 41+ Airbus A320s and is aggressively expanding into the international market with a new fleet of Boeing 787 Dreamliner.

The challenge was to break into the Indian aviation industry which is a saturated marketplace with well-established competitors and an overall emphasis on cost minimalization. Vistara focuses on providing a more premium and seamless flying experience that is thoughtfully delivered to each customer.


The name Vistara is derived from ‘vistaar’ which means ‘infinite expanse’ in Sanskrit.

Inspired by Indian geometry and the concept of limitless possibilities, the Vistara symbol is derived from a yantra, an ancient motif that depicts an unbounded universe in a perfect mathematical form. The design aims to bring out the warmth of Indian hospitality, coupled with a premium flying experience.

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Vistara is derived from ‘vistaar’ which means ‘infinite expanse’ in Sanskrit. The Vistara symbol is an 8 pointed star that resembles a compass rose that signals the brand’s commitment to excellence in everything that it does.

The expansive star is a pattern that has grown from the boundary of the Vistara symbol. Its far-reaching shapes reflect the diverse, expansive journeys across India and the world.

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Outcome and impact
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©Kinshuk Bose, 2020

C/O Kinshuk Bose
Salt Lake, Kolkata, India

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