Vistara Airlines
2014 - 2015
Category: Branding
Sector: Aviation
Client:
Tata Group
Singapore Airlines
Vistara is derived from ‘vistaar’ which means ‘infinite expanse’ in Sanskrit. The Vistara symbol is an 8 pointed star that resembles a compass rose that signals the brand’s commitment to excellence in everything that it does.
The expansive star is a pattern that has grown from the boundary of the Vistara symbol. Its far-reaching shapes reflect the diverse, expansive journeys across India and the world.
In the highly competitive, price-sensitive Indian airline market, Vistara may only hold a small sliver of the compared to its rivals Indigo and Spicejet, but it is gaining ground in another important metric: customer satisfaction.
Vistara has established itself as the only full service in India and has been continuously voted on the quality of its services such as better seats, more class options, excellent loyalty programs, dedicated lounges, friendlier staff, better catering, and the overall experience of flying.
Now in its 5th year of successful operation, the brand is in a unique position to capture high profile business travelers and expand into long haul international routes.
Sujata Keshavan, Dan Ellis, Sulekha Rajkumar, Pooja Jagadeesh, Surabhi Rathi