Vistara Airlines
Vistara airlines is one of India’s fastest-growing full-service carriers. In a short span of a few years, the airline boasts a fleet size 41+ Airbus A320s and is aggressively expanding into the international market with a new fleet of Boeing 787 Dreamliner.
The challenge was to break into the Indian aviation industry which is a saturated marketplace with well-established competitors and an overall emphasis on cost minimalization. Vistara focuses on providing a more premium and seamless flying experience that is thoughtfully delivered to each customer.
The name Vistara is derived from ‘vistaar’ which means ‘infinite expanse’ in Sanskrit.
Inspired by Indian geometry and the concept of limitless possibilities, the Vistara symbol is derived from a yantra, an ancient motif that depicts an unbounded universe in a perfect mathematical form. The design aims to bring out the warmth of Indian hospitality, coupled with a premium flying experience.
2014 - 2015
Category: Branding
Sector: Aviation
Client:
Tata Group
Singapore Airlines
Vistara is derived from ‘vistaar’ which means ‘infinite expanse’ in Sanskrit. The Vistara symbol is an 8 pointed star that resembles a compass rose that signals the brand’s commitment to excellence in everything that it does.
The expansive star is a pattern that has grown from the boundary of the Vistara symbol. Its far-reaching shapes reflect the diverse, expansive journeys across India and the world.
Outcome and impact
In the highly competitive, price-sensitive Indian airline market, Vistara may only hold a small sliver of the compared to its rivals Indigo and Spicejet, but it is gaining ground in another important metric: customer satisfaction.
Vistara has established itself as the only full service in India and has been continuously voted on the quality of its services such as better seats, more class options, excellent loyalty programs, dedicated lounges, friendlier staff, better catering, and the overall experience of flying.
Now in its 5th year of successful operation, the brand is in a unique position to capture high profile business travelers and expand into long haul international routes.
Team
Sujata Keshavan, Dan Ellis, Sulekha Rajkumar, Pooja Jagadeesh, Surabhi Rathi